Content Strategist & Ghostwriter
Jenny Gibson.
AEO Content Strategy
Podcast-to-Authority Content
Ghostwriting & Brand Voice
Most founders don't have a content problem.
They have a translation problem.

I turn how you actually speak into content that gets found, cited, and trusted.
Work Together See Services
Search changed. People don't browse anymore — they ask.
If your content isn't structured to be the answer, it doesn't get seen.
That's what I fix.
Who I Help
You have real expertise.
It deserves to be found.

Most of the people I work with don't have weak ideas. Their content just isn't built for how people find things now.

You might be podcasting. Speaking. Creating constantly. But the content isn't doing the work — it's not ranking, not getting cited, not bringing in the right people.

That's a structure problem, not a talent problem. I know how to fix it.

"I listen to how you actually talk. Then I write the content that makes the right people find you — and trust you before they ever reach out."

01
B2B Founders
You're building something real in a noisy category. I help you become the name that gets cited when buyers ask AI for recommendations in your space.
02
Coaches & Consultants
Your methodology is solid. Your results are real. Let's build the content that proves it — in a way that's findable, readable, and genuinely yours.
03
Podcast Hosts
You're sitting on hours of high-value thinking that lives and dies in audio. I pull the best ideas out and turn them into written content that works while you sleep.
04
Thought Leaders
You need a writer — not a content machine. Someone who can make you sound like yourself at your most articulate, every time.
What I Do
Three ways
we can work together.
01
Signature Service
Podcast-to-Authority Content
You already have the thinking. I extract it, structure it for AI discoverability, and turn it into long-form content that actually sounds like you. Not a transcript. Not a summary. Real content.
Start Here →
02
Strategy
AEO Content Strategy
I audit what you have, find the gaps, and build a content plan designed to get you cited — by AI systems and by humans. This is the work that makes everything else compound.
Learn More →
03
Writing
Ghostwriting & Brand Voice
Monthly retainer. I become your behind-the-scenes writer — articles, LinkedIn posts, thought leadership pieces, positioning documents. Consistent voice, consistent quality, consistently you.
Learn More →
The Work
What this actually
looks like in practice.
Case Study 01 · B2B Sales Strategy
Leslie Venetz,
The Sales-Led GTM Agency
The Challenge
Leslie had a podcast full of high-value sales methodology and years of hard-won frameworks — but the ideas were living in audio only. No written content, no AI discoverability, no search presence for the thinking that was genuinely differentiating her in the market.
What We Built
A library of long-form authority articles drawn from her podcast episodes — structured for AI citation, written in her voice, and published as a consistent body of work that now does discovery work for her practice. This is what happens when content is built to be found — not just published.
How It Works · The Process
From conversation
to citation.
What Most Content Misses
Most ghostwritten content sounds like the writer, not the client. And most "AI-optimized" content sounds like a robot trying to pass a test. The work I do is neither — it's content that reads well, ranks well, and is unmistakably the person who said it.
What You Walk Away With
Long-form articles structured for AI discoverability. FAQ sections with schema markup. Content that earns citations — and that you're proud to put your name on.

Full case studies available on request — reach out and I'll send them over.

How It Works
Simple to work with.
Serious about the work.
01
Listen
We start with a real conversation. I ask the questions that bring out your actual frameworks — not the polished pitch version, the real thinking.
02
Extract
I identify what's actually worth building — and structure it for how AI systems decide what to cite.
03
Write
Long-form, readable, and real. FAQ sections, clear headers, your stats cited properly. Content a person actually wants to read — that also happens to be what AI wants to reference.
04
Deliver
Final draft plus publishing notes. You post it, we measure. Over time your content becomes a body of work that builds compounding authority.
About Jenny
Writer first.
Strategist always.

I spent years trying to figure out how to make being a writer financially viable. I ghostwrote things I couldn't put my name on, took editing work that paid nothing, and chased the version of writing that looked respectable from the outside.

Then AI search changed everything — and I realized that the skills I'd spent years building were exactly what businesses needed most. Actual writing. The ability to listen to someone, understand what they're really saying, and put it on the page in a way that works.

I specialize in AEO — making content findable by AI systems, not just search engines. I work with founders and experts who have genuine things to say and want the right people to find them.

Work With Me →
WHAT I BELIEVE
"Your clients should sound like themselves — not like you, not like a template, not like AI."
WHAT I KNOW
"The brands getting cited by AI share one thing: they actually know something, and they wrote it down clearly."
WHAT I DO
"I turn real expertise into content that earns trust from people and citations from AI — at the same time."
WHAT THIS ISN'T
"I'm not a content mill. I take a limited number of clients and do the work properly. That's the deal."
Work Together
Tell me what you're
building — and what's not landing.
Email
hello@jennygibson.co
LinkedIn
linkedin.com/in/jennygibson
Currently Accepting
New clients — limited spots
Response Time
Within 48 hours
"The right words, in the right places, found by the right people. That's the work."